for Grindex

Update: 28.03.2021

Last week: 11 week 2022 (14.03.2022 - 20.03.2022)

Last full month: Feb 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC
WoW 3 243 -4.4% 59.2% -2.8 1 602 546 -9.6% 85.0% -2.4 0.2%
MoM 11 577 16.9% 55.7% 4.2 5 204 099 19.8% 82.7% 2.8 8.1%
YTD 30 900 9.8% 55.7% -3.5 14 229 726 41.2% 82.9% 1.1 16.7%
MAT 120 372 -19.6% 54.8% -6.8 49 759 594 6.9% 80.6% -0.7 -9.6%
KAPSIKAM
WoW 27 355 12.3% 3.5% 0.4 12 139 146 15.0% 3.4% 0.5 -0.5%
MoM 184 740 -6.2% 3.7% -0.2 75 707 986 -6.3% 3.8% -0.3 -1.2%
YTD 260 280 -5.0% 3.6% -0.2 108 602 262 -5.8% 3.6% -0.9 0.3%
MAT 1 051 339 -19.1% 3.3% -0.4 432 232 523 -11.9% 3.5% -0.6 -9.4%
MILDRONATE
WoW 157 226 -4.0% 22.3% -0.3 106 679 013 6.0% 23.5% 0.5 -2.7%
MoM 508 991 18.0% 21.8% 1 242 664 826 38.3% 20.6% 2.7 12.6%
YTD 1 413 911 33.4% 16.8% 2.2 718 235 084 59.4% 17.1% 3.1 16.0%
MAT 5 149 870 14.0% 17.0% 2.7 2 201 114 512 22.6% 15.5% 2.4 -4.1%
SULFARGIN
WoW 3 359 -17.7% 0.6% -0.1 1 701 817 -18.0% 0.7% -0.2 -4.9%
MoM 14 059 2.0% 1.0% 0 6 756 585 0.2% 1.3% 0 2.0%
YTD 37 848 9.6% 0.9% 0.1 18 576 389 14.9% 1.1% 0.1 -3.1%
MAT 167 464 -18.0% 0.8% -0.1 82 165 275 -6.6% 1.2% 0 -8.3%
VIPROSAL
WoW 36 336 1.0% 4.3% 0 15 861 504 1.7% 4.1% 0.1 1.0%
MoM 122 479 0.5% 4.5% 0.1 48 514 619 1.0% 4.5% 0 -1.7%
YTD 347 065 41.2% 4.4% 1.2 141 154 281 48.9% 4.3% 0.9 2.7%
MAT 1 344 800 -1.6% 4.0% 0.3 517 637 097 6.0% 4.0% 0.1 -9.0%

WoW

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC 3 243 -4.4% 59.2% -2.8 1 602 546 -9.6% 85.0% -2.4 0.2%
KAPSIKAM 27 355 12.3% 3.5% 0.4 12 139 146 15.0% 3.4% 0.5 -0.5%
MILDRONATE 157 226 -4.0% 22.3% -0.3 106 679 013 6.0% 23.5% 0.5 -2.7%
SULFARGIN 3 359 -17.7% 0.6% -0.1 1 701 817 -18.0% 0.7% -0.2 -4.9%
VIPROSAL 36 336 1.0% 4.3% 0 15 861 504 1.7% 4.1% 0.1 1.0%

MoM

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC 11 577 16.9% 55.7% 4.2 5 204 099 19.8% 82.7% 2.8 8.1%
KAPSIKAM 184 740 -6.2% 3.7% -0.2 75 707 986 -6.3% 3.8% -0.3 -1.2%
MILDRONATE 508 991 18.0% 21.8% 1 242 664 826 38.3% 20.6% 2.7 12.6%
SULFARGIN 14 059 2.0% 1.0% 0 6 756 585 0.2% 1.3% 0 2.0%
VIPROSAL 122 479 0.5% 4.5% 0.1 48 514 619 1.0% 4.5% 0 -1.7%

YTD

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC 30 900 9.8% 55.7% -3.5 14 229 726 41.2% 82.9% 1.1 16.7%
KAPSIKAM 260 280 -5.0% 3.6% -0.2 108 602 262 -5.8% 3.6% -0.9 0.3%
MILDRONATE 1 413 911 33.4% 16.8% 2.2 718 235 084 59.4% 17.1% 3.1 16.0%
SULFARGIN 37 848 9.6% 0.9% 0.1 18 576 389 14.9% 1.1% 0.1 -3.1%
VIPROSAL 347 065 41.2% 4.4% 1.2 141 154 281 48.9% 4.3% 0.9 2.7%

MAT

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC 120 372 -19.6% 54.8% -6.8 49 759 594 6.9% 80.6% -0.7 -9.6%
KAPSIKAM 1 051 339 -19.1% 3.3% -0.4 432 232 523 -11.9% 3.5% -0.6 -9.4%
MILDRONATE 5 149 870 14.0% 17.0% 2.7 2 201 114 512 22.6% 15.5% 2.4 -4.1%
SULFARGIN 167 464 -18.0% 0.8% -0.1 82 165 275 -6.6% 1.2% 0 -8.3%
VIPROSAL 1 344 800 -1.6% 4.0% 0.3 517 637 097 6.0% 4.0% 0.1 -9.0%

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

Abbreviations

WoW - Week Over Week Change = Sales of the last week / Sales of the previous week - 1

MoM - Month Over Month Change = Sales of the last full month / Sales of the previous full month - 1

YTD - Year to Date - a period of time beginning the first day of the current calendar year up to the current date

MAT - Moving Annual Total - a period, being any 12 month period ending on the last week

MS - Market Share

Data Sources:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs